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L0：

• 会计学：理解财务报表、会计准则、成本核算等基本概念。
  • ✅ 👍 ISES: Accounting: Principles of Financial Accounting
• 财务管理：Think like a CFO Specialization, 🏅 Certification link
  • ✅ 👍 Operational Finance : Finance for Managers
  • ✅ 👍 Corporate Finance Essentials
  • ✅ 💡 Corporate Finance Essentials II
• 经济学：学习微观经济学和宏观经济学的基本原理，理解市场机制和经济政策。
  • ✅ 👑 📖 Finance Theory
  • ✅ 👑 Yale: Financial Markets

L1：

• 市场营销：掌握市场分析、消费者行为、营销策略、品牌管理等知识。
  • 《营销管理》 (Marketing Management)
  • ✅ 💡 Philip Kotler’s Marketing Talk
  • ✅ 👑 📖 Marketing 3.0 - From Products to Customers to the Human Spirit
  • ✅ 💡 Duke: Advertising and Society
• 👑 Meta Social Media Marketing Professional Certificate.
  • ✅ 💡 Introduction to Social Media Marketing
  • ✅ 💡 Social Media Management
  • ✅ 💡 Fundamentals of Social Media Advertising
  • ✅ 👨🏻‍💻 Advertising with Meta
  • Measure and Optimize Social Media Marketing Campaigns
• 运营管理：学习供应链管理、质量控制、生产规划等运营管理概念。
  • 《运营管理》 (Operations Management)
• 组织行为学：理解团队管理、领导力、激励机制、组织文化等。
  • 《组织行为学》 (Organizational Behavior)
• 项目管理： 👑 Google Project Management 🏅 Certification link

L2：

• 战略管理：Business Strategy Specialization 🏅 Certification link
  • ✅ 👍 UVA: Foundations of Business Strategy
  • ✅ 👍 UVA: Advanced Business Strategy
  • ✅ 👍 UVA: Business Growth Strategy
  • ✅ 💡 UVA: Strategic Planning and Execution
  • ✅ 👨 UVA: Business Strategy in Practice
• 人力资源管理：Human Resource Management: HR for People Managers Specialization
  • ✅ 💡 Preparing to Manage Human Resources
  • ✅ 👍 Recruiting, Hiring, and Onboarding Employees
  • ✅ 👍 Managing Employee Performance
  • Managing Employee Compensation
• 企业伦理与社会责任：理解企业社会责任、商业伦理和可持续发展的重要性。
  • 《企业社会责任》 (Corporate Social Responsibility)
  • 《商业伦理与社会责任》 (Business Ethics and Corporate Social Responsibility)
  • 实战：制定一份企业社会责任报告或参与社会责任项目。
• 领导力与变革管理：Strategic Leadership and Management Specialization
  • ✅ 👍 Leading Teams: Developing as a Leader
  • ✅ 👍 Leading Teams: Building Effective Team Cultures
  • Designing the Organization
• 企业财务战略：深度理解财务报表、资本结构、企业估值及战略性财务决策。
  • 《公司财务管理》 (Corporate Financial Strategy) Advanced Corporate Finance

L3：

• 全球化与跨文化管理：理解全球化背景下的管理挑战，学习跨文化沟通与管理技巧。
  • 《跨文化管理》 (Cross-Cultural Management)
• 企业创新与创业: Innovation: From Creativity to Entrepreneurship Specialization from Gies. 🏅 Certification link.
  • ✅ 👑 Strategic Innovation - Building and Sustaining Innovative Organizations
  • ✅ 👑 Strategic Innovation - Managing Innovation Initiatives
  • ✅ 💡 Creativity Toolkit I - Changing Perspectives
  • ✅ 💡 Creativity Toolkit II - Creative Collaboration
  • ✅ 👑 Entrepreneurship I - Laying the Foundation
  • ✅ 💡 Entrepreneurship II - Preparing for Launch
  • ✅ 👨 Innovation - From Creativity to Entrepreneurship Capstone
• 供应链与运营管理：深入理解供应链管理、全球物流及先进的运营策略。
  • 《供应链管理》 (Supply Chain Management)

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