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Social Media Management, Certification link

1. Establish Your Presence - Create your account

  • Account Name.
  • Profile and Cover Photos.
  • Contact Details.
  • Business Description.
  • Call to Action (CTA). Engagement Prompt.

Brand. A brand is a combination of elements associated with a business, including products, experiences, logos, and values. Essential for businesses to be deliberate in their branding efforts. Benefits of a strong brand: Trust, Recognition, Values and Lifestyle, Loyalty, Internal Consistency.

mindmap
Business
  Products or services
  The stories they tell
  Principles or the values
  Connection
  Words they use
  Logo, colors and images
  Feeling at a location

📥 Build a Brand following EPIC Framework : Existence, Purpose, Identity, and Connection.

  • Existence: This includes the business's origin story and the problem it aims to solve.
  • Purpose: It articulates not just what the business does, but why it does it, including its core values.
  • Identity: This encompasses the visual elements of the brand, such as logos, color palettes, and typography.
    • Color Psychology, Imagery and Typography.
  • Connection: It focuses on how the brand communicates with customers, emphasizing the importance of choosing the right voice.
    • Businesses often create a Persona, a fictional representation of their ideal customer, to guide content creation.

2. Social Media Content - Create a post

📥 Creating Compelling Social Media Content : the combination of text and images or video.

  • Preparation for Social Media Posts:
    • Understand your brand’s values, identity, and voice to create aligned content.
    • Establish clear goals for your posts, ensuring they are specific, measurable, achievable, relevant, and time-bound (SMART).
    • Know your audience and choose your platform.
  • Key Elements of a Social Media Post:
    • Text
    • Visual content
    • Hashtags
    • A call to action with links
block
columns 3
TEXT["Text
Align with your brand's voice.
Tell a story
Focus on YOU
Ask a question
Include a call-to-action
Use an active voice
Check spelling and grammar
Use hashtags and mentions
Use emojis and special fonts"]

IMAGE["Image
Align with brand identity
Tell a story
Use the rule of third
Use symmetry for stark visual effect
Use good(natural) light
Put space around subject
Experiment with angles
Use lead lines
Add alt-text"]

VIDEO["Video
Create for the intended platform
Storytelling is key
Focus on the subject
Use good(natural) light
Use quality sound
Stabilize your camera
Shoot vertically (portrait)
Catch attention in the first 5 secs
Create for sound off"]

3. Content Management & Build following

Engaging Content : Educational, Inspirational, Fun. Using Storyboards to Plan Your Content.

Tips Help you go viral :

  • Create “social currency” content
  • Use a sensory “trigger”
  • Evoke emotion
  • Make your brand as public as possible
  • Make your content practical
  • Tell a story

Management techniques :

  • Use Content Calendar to plan your posts
  • Repurposing Content : taking existing content and presenting it in new formats to appeal to different audiences.
    • Examples include transforming a blog post into an infographic, video, or presentation, allowing for broader engagement.
  • Auditing Content : involves creating a detailed list of your content and its engagement metrics, such as likes, shares, and comments.
    • Helps identify successful content, trends, and areas for improvement, allowing for data-driven content strategies.

Build a following:

  1. invite facebook friends to follow your business page.
  2. Post valuable post.
  3. Use #hashtags and @mentions.
  4. Hire social media influencers.
  5. Create an advertising campaign.

4. Evaluate Your Efforts

Set KPI, following proper Marketing goals :

  • Awareness : #followers, #people reach, #post views.
  • Engagement : #likes, #shares, #comments, #clicks.
  • Conversion : #visits/sales/leads from social media,

5. GenAI in Social Media Marketing

Understand Your Target Audience with Generative AI : analysis data, create persona, trend prediction

  • Brandwatch,Hootsuite Insights, Audiense: provide insights into consumer trends and behaviors by analyzing social media, online discussions, and other data sources.
  • SurveyMonkey create and distribute surveys to your target audience, collecting valuable feedback and insights.
  • Yabble create audience personas and conduct virtual interviews with your target audience.
  • 📌 AnswerThePublic, SparkToro leverages search query data to provide insights into what your audience is curious about.

GenAI Tools for Content Creation.

Streamlining Ad Creation with GenAI. Meta’s Suite of AI-Powered Ad Tools use ML to connect relevant ads to interested shoppers.